Count The Kicks

The Count the Kicks public health campaign was created by Healthy Birth Day, Inc., a nonprofit founded by five Iowa moms who each experienced a stillbirth or infant death in the early 2000s. In the first 10 years of Count the Kicks in Iowa, the state saw a nearly 32% reduction in their stillbirth rate while rates in the rest of the country remained relatively stagnant. Within that, the African American stillbirth rate fell by a promising 39 percent in just five years. Count the Kicks is an evidence-based stillbirth prevention campaign that teaches the method for, and importance of, tracking fetal movement daily in the third trimester of pregnancy.